Why would you ever drink cold coffee?

Blog Plost #9

Sometimes when we tell people about our product, we get faces of absolute disgust. With responses like “why would you ever drink cold coffee?”, or our favourite “it will be warm yoghurt next”. I can never really understand why the idea of our product upsets so many people, as though they’ve never had a cold drink in their life. So I’ve decided to actually answer the question. Why would you ever drink cold coffee?

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Have we reached the next wave of coffee?

Blog Plost #8

The coffee industry loves to talk about which wave we are approaching next. I think this is because it’s growing at such a rapid pace that industry experts are trying rationalise the growth and understand where is worth investing. Whilst food and alcohol has been around forever, along with the cultures that support it, coffee is relatively new. Namely, as an industry.

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Our Top 3 New Stockists (January 2020)

Blog Plost #7

Big negotiations have been going on for a while and today is the day it’s publicly spoken about. I’m not talking about Brexit. In slightly (only slightly) more trivial news, we’re talking about our top 3 new stockists!

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Cold brew for every fortnight, not just for Christmas.

Blog Plost #6

Introducing subscribe and save.

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Purpose over Innovation

Blog Plost #5

We didn’t make our drink to tick boxes but luckily it does hit quite a few industry trends. Vegan, gluten free, sugar free, calorie free, etc. But we made our drink, because we are passionate about good coffee, and making it as accessible as possible. In my eyes, the more selling points you shout about, the more you dilute your main purpose.

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Cold Brew as an alcohol alternative

Blog Plost #4

Looking at cold brew as an alternative for alcohol. Because sometimes alcohol free beer doesn't quite cut the mustard.

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We’re not trying to end hot coffee, we’re trying to end bad coffee.

Blog Plost #3

It may seem like our mission is to get everybody drinking their coffee cold, but from the beginning, our mission was to make great coffee more accessible. We just decided that cold brew was the best way to start.

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Blog Plost #2

We won’t sell to supermarkets for a number of different reasons. We want to create a direct relationship with our consumer. It feels natural for us to speak directly to the people buying the product.

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What have we been up to?

Blog Plost #1

Last September our manufacturer made 10,000 litres of cold brew that all went off within 3 days when we were promised it would last 12 months. They didn’t take responsibility for this so we were left completely out of pocket.

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