Give the people what they want.
From the beginning, we wanted to make great coffee more accessible. Cold brew coffee was our answer, glass bottle was our format. Cafés didn’t like the expensive bottles and retailers weren’t ready for it. We put our coffee into 10 litre bag-in-box creating an uninterrupted flow of great coffee on tap. Cafés have responded well and it seems that this is the easiest way to get our coffee out there. However…
“Interestingly, it also revealed that 65 per cent of coffee is drunk at home, 25 per cent at work or while studying, and the rest is consumed in shops, bars and restaurants.”
So 90% of coffee is drunk at home or at work, and we regularly get asked how you can buy our coffee directly. We hear you, we’re listening. My housemates no longer drink hot coffee, our office no longer drinks hot coffee and this is because not only is our cold brew consistently delicious, but it is just too easy to drink when it’s a matter of pressing a button over brewing a limited amount of bad coffee. Our coffee is not designed for when you’re hot, our coffee is designed for when you’re lazy.
The future of shopping is online, and the future of consumption is convenience.
Huel is not just a supplement company, Graze is not just a snacking company, Ocado is not just a supermarket.
Solo is no longer just a coffee company.
Coffee is the world’s drug of choice. To most it’s a necessity. 95 million cups are drunk every day in the UK alone. Imagine a world where everywhere you go there is speciality coffee on tap: at home, at work, at the gym, at university, at the café, everywhere. What a beautifully caffeinated world that would be.
Very soon, we will be releasing our new product that will be driving the future of coffee. Keep your eyes peeled.