To complicate is easy, to simplify is difficult.

We love coffee, but we hated how hard it is to get a great one. So we set out to fix this problem, by creating a cold brew coffee. Cold, black, ready-to-drink coffee. Good coffee doesn’t need milk and sugar and we wanted to prove this by brewing the perfect coffee ourselves. We feel that cold brew is a quality, convenient and simple option. So why do cold brew coffee companies add flavours and sugar to what is supposed to be a great coffee as it is? The UK cold brew market is still in its infancy. The category is still new and mostly unknown. It doesn't need complicating, it needs simplifying.

Perfection is not when there is no more to add, but when there is no more to remove
— Antoine de Saint Exupéry

Our cold brew coffee will allow an unlimited and uninterrupted flow of quality coffee. We recognise that the main reason people drink coffee is to energise and perk up, but the nation’s palate is advancing and a bad cup is no longer an option. Cold brew seems simple but that’s because we’ve taken the complexity of making it yourself out of the equation so it’s ready-to-drink and accessible for everyone. Good coffee shouldn’t be just for those in the know.

Nothing is added where nothing more is needed (not even nitro). Our coffee is just coffee, solo. No more, no less.

 

PS big updates coming early May...

Alex Foss SimsComment