Like our coffee, Outside The Box aims to inspire productivity and creativity. We will be bringing you insight, interviews and innovations of all things creative.
We had a watertight plan of how we were going to grow our business in 2020. It was entirely reliant on wholesale: supplying cold brew coffee to the hospitality industry in the UK and Europe.
It’s early August, half of us are sitting in front of fans attempting to work from home. Clothes worn solely for forty minute zoom meetings. The other half of us are fully clothed, clock-watching from an almost-empty office, or masked and smelling our own breath on a sweaty commute.
In March, the country went into lockdown to slow the spread of COVID-19. Overnight we shifted all our attentions from wholesale to direct-to-consumer. As did every other consumer brand. Where we differ to most, is that we have always intended to make our direct-to-consumer service a big part of our offering. Luckily the lockdown advanced this and suddenly everyone wanted great coffee delivered to their door.
Since lockdown started there has been an overwhelming pressure to be productive. Whether it’s been figuring out how to effectively work from home, or that niggling itch to start that personal project you’ve put to one side, we’ve all felt a pressure to make the most of this down time.
On the whole, coffee is not humanity’s biggest concern right now. But like many other seemingly trivial industries, food and drink was taken for granted until our access to it became limited.
I was recently asked to give my top 5 tips on how to improve your morning coffee for British Vogue. Here they are...